Dental Coaching Institute

DCI works with dentists and their teams to grow their dental business, become more profitable, and have less stress. In fact, Penny has written a book called, Growing Your Dental Business. As a result of her work her clients are more focused, have more income, more confidence, and happier teams to support them.


    Practice Check-up and Opportunity Evaluation


    Penny Reed’s
    speaking topics


    Why choose


    Access the
    Growing Your Dental Business Podcast

    Dental Retreats

    Reward your awesome team or let us create breakthroughs, taking your team to the next level. Dental Coaching Institute will help you create the ideal retreat to bring your team together for fun and learning in a relaxed setting at a destination of your choice. …
    Continue reading Dental Retreats →

    In dental school, you had dreams for your career and future practice. If your dream has been derailed or you are feeling unfulfilled, Growing Your Dental Business will reveal five keys to growth, including how you can:

    • Increase your new patient load
    • Increase your active patients
    • Increase your case acceptance ratios

    • Increase office efficiency
    • Increase hygiene membership

    If you feel like you have hit the wall, find out what others have done to move past obstacles and get the results they were looking for. Learn, apply the steps in this book, and maximize your results – for FREE!

    “Penny is smart, engaging, and very insightful regarding every aspect of managing a dental practice.  She clearly understands how to coach practices to blend the care of delivering great dentistry with truly high quality customer service.  Her presentation was excellent and drew a larger than usual crowd for our study club.  After listening to her presentation, I understood why that was the case.  I would highly recommend her services.“

    - Eric Buchner, DMD, Jackson, TN

    “Running a thriving dental practice can be daunting and we as dentists really know very little about the “Business of Dentistry”. When I need a “Go To” person for answers, Penny is the one that always pops into my head!“

    - Kevin Rowan, DMD, New Albany, MS

    “Penny Reed spoke to our office managers and did a phenomenal job! She was engaging and taught them how to improve the marketing efforts of their practices. We would definitely recommend Penny as a speaker.”

    - Atlanta’s Dental Office Managers Association