Owner, Dental Coaching Institute
Penny Reed is a nationally renowned dental practice management coach, speaker and author. She works with dentists who want to grow their practices, become more profitable and have a better quality of life. As a result, her clients are more focused, have more income, more confidence and have happier teams to support them.
Penny’s unique combination of management experience, success as a dental practice consultant, and business administration education make her one of the most effective dental practice coaches and speakers in North America. With more than 23 years of management experience, from publicly traded companies to dental practices, Penny has the unique ability to quickly pinpoint challenges and turn around underperforming practices.
In 1992 Penny was recruited by her own dentist to manage his growing dental practice. Penny worked as an office manager in this dental practice and became adept at managing personnel issues, negotiating financial agreements, implementing a scheduling protocol, and developing other must-have skills for successfully running a dental practice. Her excitement about the possibilities for improving struggling or stagnant practices using her proven methods prompted Penny to enter the dental consulting world; in 1994 she joined a well-known nationwide consulting group, eventually becoming a franchise owner.
As Penny continued to work with practices across the nation who faced similar challenges in unique environments, she soon saw that the solution to improving these practices called for a more personal and customized approach. So, in 2001 Penny launched a new dental coaching business and continues to work with practices across the country, including multi- and single-doctor practices, from general dentists to specialists, offering customized solutions to their biggest problems and helping the doctors to set, achieve, and maintain their own unique goals.
Penny’s expertise has been highlighted in the articles that have been published in such widely read publications as:
• Dental Economics
• Dentistry Today
• Inside Dentistry
• Trojan Today Newsletter
• The Profitable Dentist Newsletter
• Georgia Dental Association
• Pink Tooth
• Woman Dentist
• MATSCO Strategies for Success
• Dental Products Report
She has presented at dental seminars across the country, including:
• The Profitable Dentist Spring Break Seminar
• Colegio de Cirujanos Dentista de Puerto Rico
• Mid-South Dental Congress
• American Association of Dental Office Managers
• Southern Chapter of the American Academy of Implant Dentistry
• Tunica Dental Extravaganza
• University of Tennessee Business Program Series
• American Academy of Dental Group Practice
• University of Tennessee End of Summer Meeting
• Arkansas State Dental Association
Penny graduated from Harding University in 1990 with a BBA in Management. She is a member of the Academy of Dental Management Consultants and the National Speakers Association. Penny has received the Leaders in Dental Consulting designation from Dentistry Today every year from 2007 to Present.
Penny is the author of the book, Growing Your Dental Business. The book gives practical advice for dental practice owners who want to increase their profitability. Penny’s easy-to-follow book offers step by step instructions for analyzing a dental practice and finding ways to streamline marketing, teams, and budgets to achieve results. Click here to learn more about Penny’s book.
Penny’s consulting business is based in Oakland, TN and she serves practices throughout the United States and Canada.