Owner, Dental Coaching Institute
Penny Reed is a nationally renowned dental practice management coach, speaker and author. She works with dentists who want to grow their practices, become more profitable and have a better quality of life. As a result, her clients are more focused, have more income, more confidence and have happier teams to support them.
Penny’s unique combination of management experience, success as a dental practice consultant, and business administration education make her one of the most effective dental practice coaches and speakers in North America. With more than 23 years of management experience, from publicly traded companies to dental practices, Penny has the unique ability to quickly pinpoint challenges and turn around underperforming practices.
In 1992 Penny was recruited by her own dentist to manage his growing dental practice. Penny worked as an office manager in this dental practice and became adept at managing personnel issues, negotiating financial agreements, implementing a scheduling protocol, and developing other must-have skills for successfully running a dental practice. Her excitement about the possibilities for improving struggling or stagnant practices using her proven methods prompted Penny to enter the dental consulting world; in 1994 she joined a well-known nationwide consulting group, eventually becoming a franchise owner.
As Penny continued to work with practices across the nation who faced similar challenges in unique environments, she soon saw that the solution to improving these practices called for a more personal and customized approach. So, in 2001 Penny launched a new dental coaching business and continues to work with practices across the country, including multi- and single-doctor practices, from general dentists to specialists, offering customized solutions to their biggest problems and helping the doctors to set, achieve, and maintain their own unique goals.